Posts Tagged Umbro

Should Celtic & Adidas engage with fans when designing new kits?

The launch of football kits is now a major media operation for elite clubs all over the world. Celtic release new strips during meticulously-planned unveiling ceremonies at Celtic Park, where players from their first team and women’s sides model their outfits to the onlooking public and national

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Why Celtic’s new Adidas home jersey has divided opinion

According to Greek mythology, around the Winter Solstice, Aeolus used his power to quell winds and thus command calm seas so his daughter Alcyone, who took the form of a kingfisher bird (we all have a high maintenance relative) could safely make her nest on the beach

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