Posts Tagged Japan Tour

Celtic fans will be amazed by the matchday experience in Japan

In these times, barely a day goes by where I don’t read about some kind of ridiculous treatment meted out to football fans somewhere in Scotland. Whether it’s fans being kettled by police, filmed without their consent, or sometimes even having their houses raided, Scottish football continues

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Celtic in Japan: A masterclass in how not to build a brand

Let me preface this blog with a little bit of background. For those who don’t know me I have lived in Asia for the past 17 years. The vast majority of that time has been spent in Japan.  When I first moved to Tokyo in 2006, Shunsuke

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