Another day, another serving of editorial diarrhea from the Daily Record. Apparently it’s now The Rangers’ training base that’s in line for a “revolutionary upgrade”.
An “Exclusive” With No Basis
Now, you’ll recall the other day that I ran a story first broken by the journalist and writer Phil Mac Giolla Bhain with regards to a couple of the Ibrox “uber rich investors” deciding to do walking away after Scotland’s Shame disgraced us all yet again with their racist banner and missile throwing against Fenerbahce.
As I said then, and I’ll reiterate it now, if the writers at the Daily Record were smart, they’d already have started the damage control on this “fakeover”.
The more actual journalists pull at the story, the more the very loosely held together threads unravel. Instead they continue to double down.
An “Update on The Rangers Takeover” That’s Already Two Weeks Out of Date
Once again, as is usually the case with this poor excuse for a newspaper, take 30 seconds to read beyond the sensationalist headline and you already see the narrative falling apart.
The Headline reads: Rangers takeover kingpin plots training ground revolution.
Once again, I’ll read these rags so you don’t have to.
The story then goes on to detail how Andrew Cavenagh and his “team of investors” carried out a detailed inspection of Ranger’s Auchenhowie Training Centre.
Then came the small print: This “VIP visit” happened two weeks ago.
They say a week is a long time in politics, well 2 weeks may as well be an eon when we’re talking about Scottish football.
What’s Happened Since?
The story then goes on to offer absolutely no details about what Cavenagh and his “multi-million pound investment” will specifically do to improve the facility formerly known as Murray Park.
But we know that, since then, at least two of this consortium are out the door, and those remain are very concerned, to put it diplomatically, at the far right politics of the fans of this team they might invest in.
No Mention at All of Club's Plea For Fans to Behave
Any journalist with any notion of balance to their writing would have at least added the context that this "transformational takeover" is in jeopardy thanks to the clubs own fans, and that the club had to issue a statement as part of their own damage control measures.
However, once I saw who wrote this "exclusive" any expectation of honesty immediately went out the window.
No Prizes For Guessing Who Wrote This Guff
So, who would be foolish enough to run a two week old story, the bones of which are thinner than those of a fossilized insect?
Well, of course, its none other the Record’s own Excrement-in-Chief, Keith Jackson.
Honestly, Jackson may as well just start wearing a Union Bears Tifo to the office at this point, it’d be less obvious.
Such Sycophancy is Ultimately Self-Defeating
It is true that we live in a world where people will go to the most extreme lengths before they’ll admit they simply got it wrong.
However, Jackson has had more 20 years of being wrong about Rangers finances. You’d think even he would have learned by now.
If not, then you’d at least think his employers would have learned by now.
But no, instead they continue to clutch at more straws than a scarecrow with a self-abuse problem.
Fast Food Journalism
But, at the end of the day, people continue to buy his paper, albeit in ever dwindling numbers.
It's long since given up on trying to be a valid independent news source. They've gone all in on appeasing one demographic, and that one demographic alone.
As McDonald’s has shown us all, it doesn’t matter how utterly crap the food is, so long as people keep buying it, they’ll keep making it.
The Coming Storm
Celtic’s loss in the Glasgow Derby ten days ago may have temporarily boosted morale over at Snake Mountain, or at least given them back a temporary sense of hope.
However, as I’ve said before, and I will say it again: people like Jackson are playing a dangerous game by continuing to assume his readers are stupid. Even the most blindly optimistic of bluenoses will eventually realize they’ve been had.
Playing with Fire
And as past events have shown us, there are few football supports in the world more petty, more vicious and more misguided than Rangers.
The Daily Record are playing with fire here, and its only a matter of time until they get badly burned.